- Multi-user Mobile Video Conferencing
Most mobile devices will include a second video camera on the front side (currently, all iPhones have only one video camera located on the backside of the device). The video camera detects and follows your face to facilitate video conferencing. Phones capture at full HD 1920 x 1080 resolution video, include 10x Optical/20x Digital Zoom and capture still digital photos at 16+ megapixels. Buying separate video and digital cameras will no longer make sense for recreational users. The high resolutions will enable moderated user video uploads to the Olympic jumbo video screens.
- Real-time voice translation
A Google mobile translation application will enable international visitors to communicate with one another using discrete Bluetooth headsets.
Mobile contactless payments will be used to access public transportation systems. Augmented reality technology will communicate arrival times and capacity information for buses and trains.
- Section-led Cheers
A new cheering experience will be coordinated by section as directed by mobile devices.
- Real-time Broadcasts
Real-time broadcasts of Olympic events will be available on mobile devices and users will be able to select from among multiple camera angles. Pause, rewind and zoom will be common features.
- Mobile Trivia Contests
Compete with other fans during event intermissions for a chance to win prizes and Olympic merchandise. Scoring is based on speed and accuracy in response to trivia questions regarding athletes and the Olympic games.
- Augmented Reality
Augmented reality will become a mature technology and include convenient, fashionable eyewear that communicates with your mobile device. Athletes and gear will be equipped with nearly weightless and transparent microchips that transmit speed, location and identity. Voice commands will provide quick access to athlete stats, profiles and video content.
- Made-to-order fashion from your phone
Mobile ordering what he/she’s currently wearing (microchip tagged athletes and/or fashion models in your augmented reality view) in your size. Onsite sizing booths will automatically calculate your exact measurements and create a digital you. Try it on digitally before buying. Change color, size and mix and match tops/bottoms.
Here’s one take on what’s possible:
- Mobile Advertising Content
Free teaser content will be transmitted wirelessly (interactive apps, coupons, videos, ringtones, wallpapers, branded games, pictures and other digital assets) to individual mobile devices based on proximity to events, demographics (age, gender, income, credit profile, home country, native language, marital status, etc.) and lifestyle (interests, past buying behavior, music preferences, etc.)
- Digital Billboard Advertising Content
After assessing the demographic and lifestyle traits of the crowd within viewing range of the digital billboards, the billboards will display suitable content.
What are your predictions?
Tim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.
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