Mobile University 101 event announced. Save the date: Wednesday, April 28, 2010, at the Spertus Institute in Chicago, Illinois.

Kelly Stickel, Director of Mobile University 101, is making preparations for what will be an interactive, one-day educational mobile event in Chicago, Illinois. Mobile University is the inaugural event of the Heartland Mobile Council, a Chicago-based organization dedicated to bridging the gap between the mobile industry and marketers.

Kelly and her committee of twenty business professionals are putting together a curriculum designed to educate, engage and connect those interested in leveraging the mobile marketing channel to drive their bottom line. Attendees will have the opportunity to listen and learn from experts, while featured breakout sessions will provide deeper dives into mobile topics of interest and create networking opportunities for participants.

The event includes an expert speaker lineup that will address topics such as:

  • Building a strategic mobile foundation
  • Technologies  available for mobile marketing execution
  • Using mobile for lead generation, brand loyalty and monetization
  • Metrics for measuring success

Mobile University will attract brand managers, retailers, entrepreneurs, technology companies, business owners, ad agencies, direct marketers, market research firms, and anyone seeking insight and success stories around the power of mobile marketing.

The event will be held at the Spertus Institute at 601 South Michigan Avenue in Chicago, Illinois, from 8am to 5pm.  For information about sponsorship, speaking opportunities and event registration, please contact Kelly Stickel at (312) 371-9302 or Additional information is available on the event website at

Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Author: Tim Cascio

I specialize in development of highly measurable marketing and communications strategies that integrate digital tactics to achieve accelerated growth.

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