I get a kick out of creating and learning. I have a wide range of interests that include home improvement projects, property investing, mentoring and all things digital. My wife and I just love spending time together as a family and watching our family of five amaze us each day.
In my professional career, I specialize in business assessment, development and implementation of strategic plans for accelerated growth. My key focus area is digital strategy, including mobile marketing, social media and a heavy dose of analytics.
Timothy Cascio’s Professional Biography
Timothy Cascio works as a business consultant on highly targeted, measurable, cross-channel strategies to build brand awareness, engagement and advocacy tailored to each stage of the customer journey. He drives speed-to-insight by automating API data feeds and re-envisioning workflows to implement analysis and reporting solutions that include interactive Tableau dashboards with high-impact data visualizations. His solutions enable decision makers to benefit from automated real-time reporting, what-if scenario modeling and advanced analytics.
For nine years, Mr. Cascio led in a variety of advertising agency roles with increasing responsibility, including Director of Analytics, Senior Digital Strategist and as the SEM/SEO practice lead at Bader Rutter, an award-winning integrated marketing services agency. The agency specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions.
Mr. Cascio has a diverse background in complex sale business development, account direction, marketing strategy, finance and technology. His client list includes Case IH, Unilever, PPG, State Farm, AIG and Utah Olympic Park. His favorite quote is, “Luck is what happens when preparation meets opportunity.” – Seneca
Mr. Cascio’s career began in Financial Analysis, Systems Consulting and Change Management. Inspired by what he saw in the potential of the Internet and plagued by insatiable curiosity, he entered digital strategy in 1995 as Founder and President of 3020, Inc., an Internet consulting firm. Taking a leap of faith, he bought a server, hosted it on a very pricey T-1 and became self-taught in HTML. 3020 served an International client base and specialized in Internet marketing and web application development.
Mr. Cascio Co-Founded the Mobile Visionary Roundtable at the Illinois Technology Association. Guided by a strong belief that best-in-class mobile solutions must tap into more mature mobile markets, he recruited mobile experts from around the globe to participate in roundtable events. The monthly roundtable provided a dynamic forum for sharing best practices and created meaningful networking opportunities for thought leaders in the mobile space.
Mr. Cascio’s “Mobile Marketing, Monetization and Methods” blog includes interviews with experts, musings on mobile trends and tips & tricks. His article, “50 Ways to Promote Your iPhone App” has been translated into many languages and is a tremendous resource for technologists and marketers alike. Rob Walch, host of the popular Today in iPhone podcast said of the article, “This is, without a doubt, the most thorough list I’ve seen talking about different ways to promote your App. A must read.”
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