2009 Comes to a Close: Gratitude, Hopes and a Prayer

As this year comes to a close, I’m very grateful and look forward to the possibilities that 2010 will bring. I want to take this opportunity to thank my blog readers and mobile experts who have contributed as blog interviewees and as keynote speakers at our Mobile Visionary Roundtable. My life has truly been enriched; thank you!

My hope for each of you (from a mobile perspective):

May your phone be in fashion
And your bill be cheap,
May you find your mobile passion
And good company keep.
May your social connections abound
And your blog be first rate,
And may your videos stream
Without any wait!

My prayer for each of you:

May your Faith be in God Himself
And not so in man,
May your bible leave the shelf
And affect your life’s plan.
May your kindness flow
And your forgiveness unwaver,
So when God comes a callin’
He’ll return the favor!

Wishing you and yours a very Happy New Year filled with God’s blessings!

Sincerely,

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Rediscover Your iPhone: 10 Seriously Useful Built-in Features You Probably Aren’t Using

The goal behind technology is to simplify our lives, right? Well, sometimes the key is in knowing what’s possible with the technology we already have. Here’s a list of ten iPhone features that I find particularly useful.

Editor’s note: Based on iPhone’s software Ver 3.1.2

1. Global Time Zones:

I’m in contact with folks located throughout the world and it’s always been a chore to recall time differences, especially around daylight savings time…until now. To utilize this feature, follow these steps:

  1. Select the Clock icon
  2. Click on World Clock option in the bottom navigation bar
  3. Hit the plus (+) icon
  4. Type in the city or country and select from the available choices
  5. Repeat steps 3 and 4 for places whose time you’d like to have reported.

2. Stock Market News:

Thanks to a recent iPhone software upgrade, news stories for stocks you’re tracking are easy to monitor. To access this feature, open the Stocks icon as usual. When the graph displays at the bottom of the screen for a particular stock, swipe your finger across the graph with a leftward motion. Now you can view headlines as well as scroll vertically for more stories. When you click on a headline, it launches you into Safari’s browser to read the story.

3. Screen Capture:

Have you ever wanted to capture a snapshot of what’s on your iPhone screen? Simply press the home button (located on the front face at the bottom) then simultaneously press the sleep/wake button (located on the top right edge). You should hear a shutter click and your screen will flash white. This is an indication that you’ve successfully captured the screen shot and can retrieve by selecting your Photos icon and then Camera Roll directory.

4. Quiet a Ringing iPhone and/or Send to Voicemail:

Ever have your iPhone ring out loud during an important meeting or while in church? Not good. You can quiet your iPhone midstream by simply pressing the sleep/wake button (located on the top right edge). You still have the option to take the call, even though you’ve silenced the ringer. I absolutely love this feature because I can activate this feature while the phone is in my belt holster. In other words, I do not need to unlock the phone or look at the front face. In addition, you can optionally send the call to voice mail with a second press of the same button. Keep in mind, there’s a handy ring/silent switch located on the upper left edge of the phone for times when you want to silence the ringer in advance. When you toggle the ring/silent switch to expose the orange dot, the phone’s ringer is set to silent.

5. Voice Dialing:

(requires 3GS model) Press and hold the Home button to activate Voice Control. With this feature you can say the name of the person or number to call. In addition, the iPhone accepts audible requests for the music you’d like to play.

6. Street View:

Perhaps you’d like to explore a “Street View” of your destination before you begin your trip. Try Bern, Switzerland, for example. Or, you’re looking to buy a new home and would like to get a feel for the neighborhood.  Street View gives you a 360-degree perspective and you can zoom, rotate and pan through street level photos within cities in more than 25 countries. To activate this feature, simply select the Map icon, enter and search for an address. If street level views are available, you’ll see the orange Pegman icon. Tap on the Pegman icon to activate Street View. If you want a street view of your current location, tap on the navigation icon in the lower left of the screen. The blue strobing sphere will appear.  Tap it to reveal your approximate address. If street level views are available, you’ll see the orange Pegman icon. Tap the Pegman icon to activate Street View. Arrows on the street are clickable and your view is updated as you travel virtually. You can even turn corners at intersections or rotate your view 180 degrees to turn around! Need to look up to see tall buildings, simply flick your finger accordingly.

7. Scroll to Top of Page:

When the contents within your view exceed the length of the page, you’ll scroll down to view what’s below. By tapping the current time at the very top of the screen you’ll return to the top of the page. This works for most common views, including Email, Notepad, Safari, Phone Directory, Text Messages, Photos and more.

8. Local Public Transportation Suggestions:

When traveling by bus and/or train in major cities, you’ll enjoy the local transit feature found in Maps. Find out what forms of public transportation are offered to and from your destination and customize your scheduled departure and arrival times. The routing is overlaid on a Google Map and bus/train numbers are indicated so that you know where and when the transfers occur. Arrival time is estimated, taking into account all forms of transportation. To activate this feature, tap on the Maps icon and then tap on the Directions button at the bottom of the screen. Enter your Start and End address information. If you want to start with your current location, tap on the navigation icon in the lower left of the screen. Select the Bus icon at the top of the screen for public transportation routing information. Selecting bus or train icons on the map reveals a blue arrow icon to access contact and website information for those public transportation services.

9. Send a Text Message to More Than One Recipient at a Time:

This is a common feature for many cell phones, but for iPhone users it’s a new addition in 2009. When creating a New Message, populate the To: section, however, if a “+” doesn’t appear to the right for adding more recipients, simply tap the To: section again and you’ll see the “+” sign appear. Tap to add more recipients and repeat as needed.

10. Edit Text Within a Word or Sentence:

You can edit text within an individual word by simply holding your finger down over the area where you’d like to edit. By doing so, a magnifying glass will appear and you can then move your finger in the direction of the text you’d like to edit.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile and Youth Culture in China to be Explored at the Illinois Technology Association’s Mobile Visionary Roundtable on January 20, 2010, at 8:30am

On January 20, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker Kevin Lee presenting on Mobile and Youth Culture in China. Mr. Lee, who lives in Beijing, is an advertising and media brand manager in charge of the new media division for Ringier China, publisher of the largest English-language entertainment magazine in China.

With China’s 500 million people under the age of 30, there’s an enormous opportunity for foreign brands and marketers who can execute well. Individuality in China has evolved in a substantive way and brands that can relate using today’s mobile technology will have a competitive advantage.

Mobile is clearly a disruptive technology and affects nearly every industry. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, participants will split into themed mobile “20/20” breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Learn about common misconceptions about China and get a feel for Chinese perceptions of America
  • Find out how Chinese Youth think and what influences them
  • Discover the iPhone popularity or lack thereof (iPhone was launched only a few months ago in China)
  • Learn which mobile devices and features are in high demand
  • See how marketers are using the mobile channel to engage consumers

This event takes place in downtown Chicago on Wednesday, January 20, 2010, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Kevin Lee
Mr. Lee is the Strategic Marketing Manager of New Media at Ringier China,
Beijing. He heads the New Media division, building products and channels for web, ecommerce and mobile. Drawing on experiences as an entrepreneur, artist and amateur historian, Mr. Lee writes a well-respected blog called http://www.genYchina.com, which discusses the changing interplay between technology, media and culture in China.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Digital Display Innovation: Touch-friendly OLED Displays Prove Durable, Flexible and Paper-thin

What is OLED?

OLED is expected to replace LCD and Plasma display technology. In basic terms, an organic light-emitting diode (OLED) gets its name from enhanced organic materials that glow in response to electrical currents. Pioneered by Kodak in the late 1980s, OLED technology and its practical applications have generated more than 1,700 issued and pending Kodak patents worldwide. Samsung is the world’s largest manufacturer of OLED displays.

Digital display technology has reached an inflection point. Price, proven reliability and an advanced feature set now justify extreme growth in the adoption rate of OLED technology among mobile device manufacturers and device innovators.

Why is this big news for mobile enthusiasts, innovators and consumers? The list of features and benefits are hefty and the number of applications are endless. OLED displays are:

  • Ultra thin. Some OLED measure a depth of only  0.2 mm or 0.0079 in inches.
  • Flexible, can be rolled and bent like film
  • Lightweight
  • Switches on/off very fast
  • Very bright, bold and crisp colors
  • Higher contrast ratio than LCD
  • Cool to the touch
  • Relative to CRT, LCD and plasma, less expensive to manufacture and ship
  • No backlight needed
  • Durable (see hammer, hole punch and cutting tests)
  • Extremely power efficient
  • Smoother full-motion effects when compared to LCD
  • 170 degree viewing nearly every angle, with no distortion from the side
  • Transparent (optional)
  • Multi-touch (optional)

This video provides valuable insight to the technology:

What concepts are being floated to take advantage of OLED? Here’s a laptop-esque  gadget prototype called the RollTop that demonstrates features such as an OLED keyboard, rollup portability, writing tablet and high-quality presentation display.

Sony’s in the forefront of OLED innovation. Check out their revolutionary Sony Walkman bracelet and computer laptop concepts:

To what extent do devices already use OLED technology? Click on the device type below to see OLED-Info.com’s growing list:

I fully expect  Apple’s next generation iPhone and rumored Tablet to include OLED in the near future.

Which industries will benefit from OLED technology in the near term?

  • Consumer electronics.
    • Slimmer, lighter display designs for eBook readers, TVs, cameras, iPods, mobile phones and other gadgets.
  • Home and office environments.
    • Specialty lighting.  Area source lighting with tunable color is a major breakthrough.
    • Wallpaper with tunable, conditional color.
    • Privacy shading.
  • Automotive, particularly in head-up transparent OLED displays.
  • Wearable fashion. This is an interesting category. See Sony’s video above regarding the OLED bracelet.
  • Advertising in the form of embedded wi-fi connected displays.

So, what’s next? Well, self-powered OLED is in the works. Power Paper’s paper-thin, flexible batteries create even more possibilities. Read more about the collaboration between GE and Power Paper. In addition, Universal Display Corporation, headquartered in the US, is a leading developer of OLED technology.

What are your predictions?


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile University 101 event announced. Save the date: Wednesday, April 28, 2010, at the Spertus Institute in Chicago, Illinois.

Kelly Stickel, Director of Mobile University 101, is making preparations for what will be an interactive, one-day educational mobile event in Chicago, Illinois. Mobile University is the inaugural event of the Heartland Mobile Council, a Chicago-based organization dedicated to bridging the gap between the mobile industry and marketers.

Kelly and her committee of twenty business professionals are putting together a curriculum designed to educate, engage and connect those interested in leveraging the mobile marketing channel to drive their bottom line. Attendees will have the opportunity to listen and learn from experts, while featured breakout sessions will provide deeper dives into mobile topics of interest and create networking opportunities for participants.

The event includes an expert speaker lineup that will address topics such as:

  • Building a strategic mobile foundation
  • Technologies  available for mobile marketing execution
  • Using mobile for lead generation, brand loyalty and monetization
  • Metrics for measuring success

Mobile University will attract brand managers, retailers, entrepreneurs, technology companies, business owners, ad agencies, direct marketers, market research firms, and anyone seeking insight and success stories around the power of mobile marketing.

The event will be held at the Spertus Institute at 601 South Michigan Avenue in Chicago, Illinois, from 8am to 5pm.  For information about sponsorship, speaking opportunities and event registration, please contact Kelly Stickel at (312) 371-9302 or Kelly@mobiu101.com. Additional information is available on the event website at http://www.mobiu101.com.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Augmented Realty: The Birth of a New Medium to be Explored at the Illinois Technology Association’s Mobile Visionary Roundtable on December 16, 2009, at 8:30am

This event has taken place and Raimo’s riveting slide deck on Augmented Reality is available here: http://www.box.net/netherlands

On December 16, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker Raimo van der Klein presenting on Augmented Reality: The Birth of a Medium.

A foremost innovator of augmented reality, Raimo van der Klein is the CEO of Layar, the Netherlands-based company that created the world’s first mobile augmented reality browser.  Raimo will present on how to leverage this new medium to deliver relevant and context aware services to customers.

Check out this example of augmented reality technology by Layar:

Mobile is clearly a disruptive technology and affects nearly every industry. Presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, attendees will split into themed mobile “20/20” breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

• Learn more about one of the most discussed topics in marketing and media: Augmented Reality.
• Find out the best ways to use augmented reality.
• Understand why augmented reality is one of the most important channels to deliver relevant and context aware services to customers.

This event takes place in downtown Chicago on Wednesday, December 16, 2009, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Raimo van der Klein
Raimo is CEO at Layar, Co-Founder at SPRXmobile and Founder Mobile Monday, Amsterdam, Netherlands. Layar is the creator of the world’s first mobile Augmented Reality browser. Layar has recently been featured on NPR, Fast Company, CNN, TechCrunch and Mashable. As Partner and Co-founder of SPRXmobile, a strategic creative consultancy specializing in mobile, Raimo has served clients including T-Mobile, ING and Vodafone. Prior roles include marketing and purchasing for Maxeda, sales and marketing at Nokia and Innovation Manager at LPN specializing in the consumer market. Raimo writes for one of the leading marketing blogs in the Netherlands.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org

Click here for more insight on Augmented Reality.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Illinois Technology Association’s Mobile Visionary Roundtable Event to Explore How We Can Apply What Already Works in Japan in Our Mobile Market. Meets November 18, 2009 at 8:30am.

This event has taken place and Christopher’s awe-inspiring slide deck is available here: http://www.box.net/japan

The Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker, Christopher Billich. Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan. Chris speaks often throughout the world on mobile innovation. He will review the trends he is seeing as a widely respected mobile industry thought leader and researcher. Chris will be answering the question, “How can we apply what already works in Japan in our mobile market?”

Japan has 100 million users of advanced third-generation smartphones, twice the number used in the United States. Japan’s at the forefront of mobile thought leadership ranging from mobile wallets to mobile TV with built-in shopping. New technologies, devices and services are being developed to further empower our mobile lives. Chris will share his views on where this exciting new market is headed.

Insightful mobile industry education will be followed by themed mobile “20/20″ breakout sessions and networking to share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Understand why 9 in 10 Japanese use the Mobile Internet
  • See how mobile phones are being used as digital wallets, TVs, health
    monitoring devices – and how they can even help to keep your shoes dry
  • Discover how operators, handset manufacturers and content providers
    cooperate to create value
  • Learn how mobile advertising became a 1 billion dollar industry
  • Find out which players are pushing the boundaries of the medium
  • Understand what lessons all of this holds for other markets

This event takes place in downtown Chicago on Wednesday, November 18, 2009, 8:30am-11:00am. Register for the event here.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

About the speaker, Christopher Billich
Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan

Christopher’s research helps to answer the question, “How can we apply what already works in Japan in our mobile market?” Infinita works with clients across Europe, Asia and the US, including companies like Orange, Qualcomm, DoCoMo.com and IBM. Christopher’s perspective is one from a mobile mature market and his areas of focus include mobile commerce, mobile advertising and NFC contactless payments. Prior to joining Infinita, his assignments as a consultant included Vodafone D2 Germany, BenQ Mobile and Deutsche Telekom.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.