Tag Archives: Marketing Strategy

Mobile Visionary Roundtable Event to be Held in Chicago on February 17, 2010: Mobile Marketing and a Visionary Look Forward

On February 17, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Alex Campbell presenting on Mobile Marketing and a Visionary Look Forward.

Did you know mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research? Additionally, according to Gartner, mobile app store revenues will reach $6.2 billion in 2010. Worldwide downloads are expected to surpass 21.6 billion by 2013.

Register in advance. Informal networking begins when doors open at 8:00am.

Known throughout the industry for his candor regarding the state of mobile technology, Alex is a sought after speaker within the technology and financing circuits. He has won a number of awards throughout his career including Red Herring’s Top 25 Tech Rebels and Crain’s Business Chicago Top 40 Professionals under 40.

Following the insightful educational portion of our roundtable, participants will split into themed mobile breakout sessions where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

This event takes place in downtown Chicago on Wednesday, February 17, 2010, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Alex Campbell
Alex has dedicated the past decade to pioneering the mobile marketing discipline and educating clients on its value as a viable marketing solution. A leader and visionary, his expertise has led to Vibes’ double digit growth, every year since 2004.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile Visionary Roundtable Launched. First event September 16th in Chicago at the Illinois Technology Association.

A new Mobile Visionary Roundtable has been founded at the Illinois Technology Association (ITA) by  Raymond Reinhardt, CEO, Cuddlephish and Tim Cascio, Managing Partner, GS Marketing Group. The Mobile Visionary Roundtable seeks to empower members with mobile industry insight, to provide a forum for sharing best practices and to promote networking and collaboration.

The Mobile Visionary Roundtable meets on the third Wednesday of every month at 8:30 a.m., at Illinois Technology Association located at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community.  Register for the event here. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower).

The first meeting takes place Wednesday, September 16, 2009, 8:30am, exploring a timely topic, “Where do I start when incorporating mobile strategy into my company?” Jeff Judge, Co-Founder, Interactive Mediums is the event speaker. Jeff will address major components within a mobile strategy, including assessment, monetization, marketing plans and commitment.

Mobile has emerged as an essential component in a company’s marketing and business enterprise strategy. The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. Monthly gatherings are focused on active networking and interactive high-gain topical discussions specific to mobile marketing and technology. The Mobile Visionary Roundtables will feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

Roundtable mobile topics:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association

The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Why Internet Marketing Strategy Must Include Public Relations

My contribution to an article titled, “Why Internet Marketing Strategy Must Include Public Relations,” dated January 30, 2009, was just released on the wire. To read the article click here.