Tag Archives: mobile advertising

Mobile Visionary Roundtable Event to be Held in Chicago on February 17, 2010: Mobile Marketing and a Visionary Look Forward

On February 17, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Alex Campbell presenting on Mobile Marketing and a Visionary Look Forward.

Did you know mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research? Additionally, according to Gartner, mobile app store revenues will reach $6.2 billion in 2010. Worldwide downloads are expected to surpass 21.6 billion by 2013.

Register in advance. Informal networking begins when doors open at 8:00am.

Known throughout the industry for his candor regarding the state of mobile technology, Alex is a sought after speaker within the technology and financing circuits. He has won a number of awards throughout his career including Red Herring’s Top 25 Tech Rebels and Crain’s Business Chicago Top 40 Professionals under 40.

Following the insightful educational portion of our roundtable, participants will split into themed mobile breakout sessions where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

This event takes place in downtown Chicago on Wednesday, February 17, 2010, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Alex Campbell
Alex has dedicated the past decade to pioneering the mobile marketing discipline and educating clients on its value as a viable marketing solution. A leader and visionary, his expertise has led to Vibes’ double digit growth, every year since 2004.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile University 101 event announced. Save the date: Wednesday, April 28, 2010, at the Spertus Institute in Chicago, Illinois.

Kelly Stickel, Director of Mobile University 101, is making preparations for what will be an interactive, one-day educational mobile event in Chicago, Illinois. Mobile University is the inaugural event of the Heartland Mobile Council, a Chicago-based organization dedicated to bridging the gap between the mobile industry and marketers.

Kelly and her committee of twenty business professionals are putting together a curriculum designed to educate, engage and connect those interested in leveraging the mobile marketing channel to drive their bottom line. Attendees will have the opportunity to listen and learn from experts, while featured breakout sessions will provide deeper dives into mobile topics of interest and create networking opportunities for participants.

The event includes an expert speaker lineup that will address topics such as:

  • Building a strategic mobile foundation
  • Technologies  available for mobile marketing execution
  • Using mobile for lead generation, brand loyalty and monetization
  • Metrics for measuring success

Mobile University will attract brand managers, retailers, entrepreneurs, technology companies, business owners, ad agencies, direct marketers, market research firms, and anyone seeking insight and success stories around the power of mobile marketing.

The event will be held at the Spertus Institute at 601 South Michigan Avenue in Chicago, Illinois, from 8am to 5pm.  For information about sponsorship, speaking opportunities and event registration, please contact Kelly Stickel at (312) 371-9302 or Kelly@mobiu101.com. Additional information is available on the event website at http://www.mobiu101.com.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile Visionary Roundtable Launched. First event September 16th in Chicago at the Illinois Technology Association.

A new Mobile Visionary Roundtable has been founded at the Illinois Technology Association (ITA) by  Raymond Reinhardt, CEO, Cuddlephish and Tim Cascio, Managing Partner, GS Marketing Group. The Mobile Visionary Roundtable seeks to empower members with mobile industry insight, to provide a forum for sharing best practices and to promote networking and collaboration.

The Mobile Visionary Roundtable meets on the third Wednesday of every month at 8:30 a.m., at Illinois Technology Association located at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community.  Register for the event here. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower).

The first meeting takes place Wednesday, September 16, 2009, 8:30am, exploring a timely topic, “Where do I start when incorporating mobile strategy into my company?” Jeff Judge, Co-Founder, Interactive Mediums is the event speaker. Jeff will address major components within a mobile strategy, including assessment, monetization, marketing plans and commitment.

Mobile has emerged as an essential component in a company’s marketing and business enterprise strategy. The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. Monthly gatherings are focused on active networking and interactive high-gain topical discussions specific to mobile marketing and technology. The Mobile Visionary Roundtables will feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

Roundtable mobile topics:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association

The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

How to Determine Which of Your iPhone App Ideas Has the Most Merit

Seems there’s no shortage of good ideas for iPhone mobile apps. So, which ideas are worth pursuit?

Mobile app ideas with the most potential, meet these following criteria:

  1. Provide the highest payoff
  2. Have the strongest competitive advantage
  3. Require the least amount of resources to develop and market successfully.

First Criterion: Select ideas with the highest payoff. For each person, this may be different. Some seek monetary rewards, other seek fulfillment and yet others seek recognition. And there are those that have charitable motives and want to give back to society and their community.

For clarity, this might require some soul searching and goal-setting, beginning with the end in mind:

  • Where are you today?
  • Where do you want to be?
  • How do you get there?

It’s a good idea to prioritize to determine what’s aligned best with your life’s goals, dreams and morals. Evaluate how you can best leverage your areas of expertise and interests. I’m a big believer in the notion that if you do what you love, the money will follow.

If you were to read one book on goal-setting, I recommend “The Success Principles” by Jack Canfield, author of Chicken Soup for the Soul. What I like about Jack’s book is he taps into the ideas of thought leaders in personal and business development such as Jim Collins, Anthony Robbins and Stephen Covey.

Second Criterion: Select ideas that have a strong competitive advantage.

Close evaluation of the competition is critical and often forgotten step. You can have strong development, design and great marketing, but overlooking the competition can prove fatal.

The iPhone App Store is an open book with over 65,000 apps. Use this to your advantage. Scour the store for apps that appear to compete with yours.

  • Download free and paid versions to kick the tires.
  • Focus first on those with the highest number of reviews.
  • Read the reviews to see what people like about the apps and what they don’t.
  • Pay close attention to the feature requests.
  • Read the application descriptions to see how your competition is positioning their app and consider how you should differentiate yourself.
  • Make comparison of pricing and feature sets offered by your competitors.
  • Once you’ve identified your short list of competing apps, search Google to see how those apps are being promoted outside of the App Store via YouTube, Twitter, forums, publicity and websites.
  • Create a competing apps spreadsheet or database to capture all of your competitor information in one place and update frequently over time.

Third Criterion: Select ideas that require the least amount of resources to develop and market successfully.

So, how can you determine resources required to market your application?

  • It really depends on target your audience. Your strategy is going to be quite different if you’re trying to reach musicians versus physicians.
  • For each app idea, construct an audience profile so that you can begin to think about how you’ll reach them.
  • How accessible are they?
    • Where do they gather?
    • How do they consume media? (frequent users of Twitter, Podcasts, Blogs, watch TV, read Newspapers, etc.)
    • What are their demographic and lifestyle characteristics? Can they afford an iPhone/iTouch? Are they afraid of technology?
    • What is their potential for growth?

Regarding the app itself and its market potential:

  • Does it lend itself to a family of apps that complement one another for the same audience (using the physicians example, you might offer a drug reference guide, continuing medical education and a medical transcription app)?
  • Can the app be templatized and re-skinned to reach additional market segments (if you create a continuing medical education app for physicians, could that be repurposed for K-12 teachers who need to earn continuing education credits? Or really anything that requires recertification)
  • Does your app idea have potential to be sold as an app module where you could earn licensing fees from companies who use it in their apps? Perhaps your app has a unique and sophisticated scoring and reporting function.
  • How well does the app fit into your current business model? Ideas that are complimentary to your business model allow you to leverage your current customer base.
  • Reach out to through all of your customer touchpoints. For example announce your new app within:
  • Your Email signatures
  • On Customer Receipts
  • In Newsletters/Email blasts
  • Packaging, shopping bags, wherever you and your customer come into contact.

Finally, does your app have Apple Featureability?

  • Apps featured on Apples iPhone commercials typically get anywhere from 3 to 6 seconds of air-time.
  • Can your app’s benefits be made apparent in 6 seconds or less?

Thinking in these terms helps you to arrive at the true differentiation and benefits of your app over all the rest.

To recap, choose iPhone app ideas that meet these criteria:

  1. Provide the highest payoff for you.
  2. Offer the greatest competitive advantage.
  3. Require the least amount of resources to develop and market successfully.

Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.