Tag Archives: mobile devices

Digital Display Innovation: Touch-friendly OLED Displays Prove Durable, Flexible and Paper-thin

What is OLED?

OLED is expected to replace LCD and Plasma display technology. In basic terms, an organic light-emitting diode (OLED) gets its name from enhanced organic materials that glow in response to electrical currents. Pioneered by Kodak in the late 1980s, OLED technology and its practical applications have generated more than 1,700 issued and pending Kodak patents worldwide. Samsung is the world’s largest manufacturer of OLED displays.

Digital display technology has reached an inflection point. Price, proven reliability and an advanced feature set now justify extreme growth in the adoption rate of OLED technology among mobile device manufacturers and device innovators.

Why is this big news for mobile enthusiasts, innovators and consumers? The list of features and benefits are hefty and the number of applications are endless. OLED displays are:

  • Ultra thin. Some OLED measure a depth of only  0.2 mm or 0.0079 in inches.
  • Flexible, can be rolled and bent like film
  • Lightweight
  • Switches on/off very fast
  • Very bright, bold and crisp colors
  • Higher contrast ratio than LCD
  • Cool to the touch
  • Relative to CRT, LCD and plasma, less expensive to manufacture and ship
  • No backlight needed
  • Durable (see hammer, hole punch and cutting tests)
  • Extremely power efficient
  • Smoother full-motion effects when compared to LCD
  • 170 degree viewing nearly every angle, with no distortion from the side
  • Transparent (optional)
  • Multi-touch (optional)

This video provides valuable insight to the technology:

What concepts are being floated to take advantage of OLED? Here’s a laptop-esque  gadget prototype called the RollTop that demonstrates features such as an OLED keyboard, rollup portability, writing tablet and high-quality presentation display.

Sony’s in the forefront of OLED innovation. Check out their revolutionary Sony Walkman bracelet and computer laptop concepts:

To what extent do devices already use OLED technology? Click on the device type below to see OLED-Info.com’s growing list:

I fully expect  Apple’s next generation iPhone and rumored Tablet to include OLED in the near future.

Which industries will benefit from OLED technology in the near term?

  • Consumer electronics.
    • Slimmer, lighter display designs for eBook readers, TVs, cameras, iPods, mobile phones and other gadgets.
  • Home and office environments.
    • Specialty lighting.  Area source lighting with tunable color is a major breakthrough.
    • Wallpaper with tunable, conditional color.
    • Privacy shading.
  • Automotive, particularly in head-up transparent OLED displays.
  • Wearable fashion. This is an interesting category. See Sony’s video above regarding the OLED bracelet.
  • Advertising in the form of embedded wi-fi connected displays.

So, what’s next? Well, self-powered OLED is in the works. Power Paper’s paper-thin, flexible batteries create even more possibilities. Read more about the collaboration between GE and Power Paper. In addition, Universal Display Corporation, headquartered in the US, is a leading developer of OLED technology.

What are your predictions?


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

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Illinois Technology Association’s Mobile Visionary Roundtable Event to Explore How We Can Apply What Already Works in Japan in Our Mobile Market. Meets November 18, 2009 at 8:30am.

This event has taken place and Christopher’s awe-inspiring slide deck is available here: http://www.box.net/japan

The Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker, Christopher Billich. Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan. Chris speaks often throughout the world on mobile innovation. He will review the trends he is seeing as a widely respected mobile industry thought leader and researcher. Chris will be answering the question, “How can we apply what already works in Japan in our mobile market?”

Japan has 100 million users of advanced third-generation smartphones, twice the number used in the United States. Japan’s at the forefront of mobile thought leadership ranging from mobile wallets to mobile TV with built-in shopping. New technologies, devices and services are being developed to further empower our mobile lives. Chris will share his views on where this exciting new market is headed.

Insightful mobile industry education will be followed by themed mobile “20/20″ breakout sessions and networking to share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Understand why 9 in 10 Japanese use the Mobile Internet
  • See how mobile phones are being used as digital wallets, TVs, health
    monitoring devices – and how they can even help to keep your shoes dry
  • Discover how operators, handset manufacturers and content providers
    cooperate to create value
  • Learn how mobile advertising became a 1 billion dollar industry
  • Find out which players are pushing the boundaries of the medium
  • Understand what lessons all of this holds for other markets

This event takes place in downtown Chicago on Wednesday, November 18, 2009, 8:30am-11:00am. Register for the event here.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

About the speaker, Christopher Billich
Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan

Christopher’s research helps to answer the question, “How can we apply what already works in Japan in our mobile market?” Infinita works with clients across Europe, Asia and the US, including companies like Orange, Qualcomm, DoCoMo.com and IBM. Christopher’s perspective is one from a mobile mature market and his areas of focus include mobile commerce, mobile advertising and NFC contactless payments. Prior to joining Infinita, his assignments as a consultant included Vodafone D2 Germany, BenQ Mobile and Deutsche Telekom.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Top 10 Olympic-sized Advances in Mobile Technology for the 2016 Summer Olympics

Take a look at some of my predictions for mobile and related technology to be used at the 2016 Summer Olympic Games.

  1. Multi-user Mobile Video Conferencing
    Most mobile devices will include a second video camera on the front side (currently, all iPhones have only one video camera located on the backside of the device). The video camera detects and follows your face to facilitate video conferencing. Phones capture at full HD 1920 x 1080 resolution video, include 10x Optical/20x Digital Zoom and capture still digital photos at 16+ megapixels. Buying separate video and digital cameras will no longer make sense for recreational users. The high resolutions will enable moderated user video uploads to the Olympic jumbo video screens.
  2. Real-time voice translation
    A Google mobile translation application will enable international visitors to communicate with one another using discrete Bluetooth headsets.
  3. Transportation
    Mobile contactless payments will be used to access public transportation systems. Augmented reality technology will communicate arrival times and capacity information for buses and trains.
  4. Section-led Cheers
    A new cheering experience will be coordinated by section as directed by mobile devices.
  5. Real-time Broadcasts
    Real-time broadcasts of Olympic events will be available on mobile devices and users will be able to select from among multiple camera angles. Pause, rewind and zoom will be common features.
  6. Mobile Trivia Contests
    Compete with other fans during event intermissions for a chance to win prizes and Olympic merchandise. Scoring is based on speed and accuracy in response to trivia questions regarding athletes and the Olympic games.
  7. Augmented Reality
    Augmented reality will become a mature technology and include convenient, fashionable eyewear that communicates with your mobile device. Athletes and gear will be equipped with nearly weightless and transparent microchips that transmit speed, location and identity. Voice commands will provide quick access to athlete stats, profiles and video content.
  8. Made-to-order fashion from your phone
    Mobile ordering what he/she’s currently wearing (microchip tagged athletes and/or fashion models in your augmented reality view) in your size. Onsite sizing booths will automatically calculate your exact measurements and create a digital you. Try it on digitally before buying. Change color, size and mix and match tops/bottoms.

    Here’s one take on what’s possible:

  9. Mobile Advertising Content
    Free teaser content will be transmitted wirelessly (interactive apps, coupons, videos, ringtones, wallpapers, branded games, pictures and other digital assets) to individual mobile devices based on proximity to events, demographics (age, gender, income, credit profile, home country, native language, marital status, etc.) and lifestyle (interests, past buying behavior, music preferences, etc.)
  10. Digital Billboard Advertising Content
    After assessing the demographic and lifestyle traits of the crowd within viewing range of the digital billboards, the billboards will display suitable content.

What are your predictions?


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Augmented Reality and Mobile: Let the Fun Begin

Augmented realty supplements what you see in real life with animation, data and other digital information. Sensors and actuators that leverage GPS technology and video on mobile devices can create some stunning applications.

By viewing through the display of your video/GPS enabled phone, insightful information about people, places and things that surround you can be revealed.

Check out this excellent example of augmented reality technology by Layar:

Layar’s augmented reality example demonstrates how real estate listings in the Amsterdam area can be viewed and further filtered to show only those that interest the user. Additionally, properties at a distance and out of line-of-sight are indicated and can be brought to the foreground.

Layar is venturing into the 3D space as well with their Layer 3D; a public launch planned for November 2009.

The folks at HitLab, located in New Zealand, are doing some groundbreaking research in augmented reality for commercial applications, including advertising. When the phone’s camera encounters a special symbol or shape in a newspaper ad, for example, it displays a custom 3D image that changes perspective as you move about.

HitLab’s Augmented Reality in Advertising Example:

Another related use brings to life athletes on trading cards. Topps has a good head start with their offering (not yet available on mobile).

AcrossAir has an iPhone App that helps you find the nearest Tube stations in London. Check it out:

Bionic Eye was released September 22, 2009, and Mashable did a nice writeup on their app.

Geolocation or geotagging of digital assets will generate even more possibilities and interest in augmented reality. Content such as videos, photos, podcasts, and news stories can be tagged with latitude, longitude and altitude location data. Geotagging of photos is an automated service offered by Eye-Fi. And, you can use your existing digital camera and Eye-Fi’s wireless SD card.

Practical uses of augmented reality range from surgical procedures (using augmented reality headsets) to a new category of gaming called pervasive gaming. Terrific ideas are emerging from nearly every industry.

What does the future hold? I expect augmented reality to eventually include convenient, fashionable eyewear that communicates with your mobile device, leaving you hands-free to enjoy the experience to a greater extent. Taking a photo snapshot to recognize a person, place or thing (an attractive flower, for example) will provide access to more information and/or where products are sold. Pasi Niemi drew my attention to what Nokia’s developing in this regard – click here. (Thanks, Pasi!) Imagine the prospects as content mashups begin to include Amazon, Flickr, Facebook, Twitter, LinkedIn, CraigsList, Yelp, Wikipedia and localized search.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Illinois Technology Association’s Mobile Visionary Roundtable Event Explores the Future of Converged Mobile Devices. Meets October 21, 2009 at 8:30am.

This event has taken place and Mark’s brilliant insights are available here: http://www.box.net/taiwan

The Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker, Mark Hirsch, Chief Marketing Officer at Inventec Corporation. Mark will be presenting on “The Future of Converged Mobile Devices.” From smartphones to smartbooks, there are new technologies, devices and services being developed to further empower our mobile lives.  Mark will review the trends he is seeing as a hardware original design manufacturer and share his views on where this exciting new market is headed.

Insightful mobile industry education will be followed by themed mobile “20/20” breakout sessions and networking to share best practices in mobile marketing, technology and application development.

This event takes place in downtown Chicago on Wednesday, October 21, 2009, 8:30am-11:00am. Register for the event here.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

About the Speaker, Mark Hirsch
Mark is the Chief Marketing Officer at Inventec Corporation, Taipei, Taiwan. He’s responsible for new product planning, marketing and strategy for Inventec, a global public company with over 25,000 employees and $10B USD in revenue in 2008. Inventec specializes in the design and manufacturing of high-tech products such as consumer mobile devices, consumer electronic devices, wireless solutions, notebooks, enterprise servers, storage products and network applications. Inventec develops new types of mobile products on behalf of several of the world’s best-known brand names. Mark, a Chicago native, enjoys social networking for passing on goodwill and intellectual stimulation. You can find him on LinkedIn, Twitter, FriendFeed, Facebook and Blip.FM.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.