Tag Archives: mobile strategy

Mobile Visionary Roundtable Event to be Held in Chicago on February 17, 2010: Mobile Marketing and a Visionary Look Forward

On February 17, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Alex Campbell presenting on Mobile Marketing and a Visionary Look Forward.

Did you know mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research? Additionally, according to Gartner, mobile app store revenues will reach $6.2 billion in 2010. Worldwide downloads are expected to surpass 21.6 billion by 2013.

Register in advance. Informal networking begins when doors open at 8:00am.

Known throughout the industry for his candor regarding the state of mobile technology, Alex is a sought after speaker within the technology and financing circuits. He has won a number of awards throughout his career including Red Herring’s Top 25 Tech Rebels and Crain’s Business Chicago Top 40 Professionals under 40.

Following the insightful educational portion of our roundtable, participants will split into themed mobile breakout sessions where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

This event takes place in downtown Chicago on Wednesday, February 17, 2010, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Alex Campbell
Alex has dedicated the past decade to pioneering the mobile marketing discipline and educating clients on its value as a viable marketing solution. A leader and visionary, his expertise has led to Vibes’ double digit growth, every year since 2004.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

The 10 Legal Mistakes That Can Destroy A Mobile Marketing Campaign and How to Avoid Them

Countless case studies point to convincingly high success rates for well-executed mobile marketing campaigns. Results are measured by the size and quality of opt-in subscribers, offer redemptions and depth of customer engagement. This is all very exciting, however, lack of compliance with privacy laws and codes of conduct can invite trouble.

I’d like to introduce you to Tammi Franke, an accomplished attorney and Adjunct Professor at DePaul University’s Graduate Program in Public Relations and Advertising. I met her through the Illinois Technology Association where we chair separate monthly roundtable events. Tammi’s guest article below is a tremendous resource for marketers and technologists with mobile marketing responsibility.

The 10 Legal Mistakes That Can Destroy A Mobile Marketing Campaign and How to Avoid Them

by Tammi Franke

New technologies are available to marketers almost everyday. The toolkit of today’s savvy marketer would seem like magic to the “Mad Men” of the 1960’s.  Unfortunately, the law does not change at the same rapid pace as technology.  This creates some uncertainty and no one wants to end up as a test case in court over a mobile campaign.  Avoiding the following 10 legal landmines will help keep your mobile marketing campaign out of hot water and in the minds of consumers where it belongs.

1. Ignoring Generally Accepted Privacy Principles (GAPP).

Why this is a problem: In the U.S., Privacy laws are spread across several different pieces of federal and state legislation making compliance confusing and difficult. GAPP and its framework make compliance much easier.

How you can avoid this problem: Familiarize yourself with each of the GAPP principles.  Make sure your mobile marketing campaign complies with the GAPP framework.

2. Ignoring the MMA Code of Conduct

Why this is a problem: The MMA Code of Conduct is the leading example of industry self-regulation and mirrors many of the GAPP principles.  Ignoring the MMA Code of Conduct puts not only your campaign at risk but also puts the entire industry at risk of increased federal regulation.

How you can avoid this problem: Familiarize yourself with the MMA Code of Conduct Make sure your mobile marketing campaign complies with it.

3. Not getting approval of your mobile campaign from wireless carriers

Why this is a problem: Some messages to wireless devices are covered under CAN-SPAM and others, according to a recent California case, under the TCPA. For these reasons and customer service concerns, wireless carriers review and approve every broadcast mobile campaign over its network. If your campaign isn’t approved, the carriers may block it.

How you can avoid this problem: Using a leading aggregator or a short code from the Common Short Code Administration website, will simplify and expedite carrier approvals.

4. Short cutting your legal review/clearance process because “it’s only a text”.

Why this is a problem: FTC regulations apply to ads no matter how they are delivered.  In fact, mobile campaigns are under a microscope now because of heightened privacy concerns and because additional charges apply for many consumers when they receive mobile ads.

How you can avoid this problem: Treat your mobile campaigns just like any other ad or marketing campaign and use the same clearance process prior to launch.  Factor in the additional requirement for approval/clearance by wireless carriers.

5. Cutting out ad disclaimers because you don’t have room for them

Why this is a problem: Unfortunately, “I didn’t have enough room” is not a valid defense in a lawsuit.  If your ad requires an ad disclaimer, you’re obligated to provide it.  Just ask the pharmaceutical companies who received FDA warning letters for making claims in Google Adwords without the required disclaimers.

How you can avoid this problem: Revise the content in the mobile ad/text message so that it does not require a disclaimer or use mobile messaging as a tool for gathering opt-ins and information and not for pushing ad content.

6. Thinking you won’t get sued if you send an ad via text to a cell phone without permission.  You will.

Why this is a problem: Several litigation firms who specialize in representing consumers with claims under the TCPA are now focusing on class action law suits for the receipt of unauthorized text messages.  Many of these same firms previously brought class action “junk fax” suits under the TCPA.

How you can avoid this problem: Develop your own opt-in list with opt-in documentation for every mobile marketing message you send.  Don’t rely on third parties to do your homework.

7. Sneaking in a mobile opt-in on another registration.

Why this is a problem: The TCPA requires the express consent of a consumer before a mobile marketing message is sent.  The 9th Circuit Court of Appeals held in a recent case that an opt-in to receive messages from a company’s “affiliates and brands” did not constitute express written consent to receive a message from someone who purchased the opt-in list.

How you can avoid this problem: Develop your own opt-in list with opt-in documentation for every mobile marketing message you send.  Don’t rely on consents given to third parties.

8. Ignoring consumer complaints.

Why this is a problem:  73% of FCC complaints in the first quarter of 2009 regarding wireless services were related to unsolicited marketing calls or messages. FCC complaints are easy for consumers to file.  If you don’t resolve a consumer complaint quickly, often the next step is a complaint to the FCC.  This can lead to increased industry regulation or inquiries into your specific marketing practices.

How you can avoid this problem: Assign a specific person or group to address consumer complaints regarding your campaign quickly.

9. Violating GAPP using Bluetooth proximity marketing.

Why this is a problem:  Even if a consumer isn’t charged for receiving a message via Bluetooth, pushing unsolicited content onto a mobile device via Bluetooth can seem as invasive to a consumer as receiving an unwanted text message.

How you can avoid this problem: Familiarize yourself with each of the GAPP principles.  Make sure your Bluetooth proximity campaign complies with the GAPP framework.

10. Ignoring contest and promotion rules because it is easy to conduct a contest via a mobile device.

Why this is a problem: State and Federal laws and regulations regarding contests, sweepstakes and lotteries apply to no matter how the promotion is delivered.

How you can avoid this problem: Treat your mobile promotions just like any other promotion.  Use the same legal review and clearance process prior to launch.

This article was prepared for informational purposes and is not legal advice.  You should not act upon this information without seeking advice from a lawyer licensed in your own state or country.

Tammi Franke
Fitzgerald & Hewes LLP
550 West Van Buren Street, Suite 1450
Chicago, Illinois 60607
office: 312.447.2900 ext. 2903
email: tfranke (at) fitzhewlaw.com
blog: http://tammifranke.blogspot.com

Tammi Franke is an experienced business executive and lawyer. She advises software, leasing, consulting, and other emerging and established marketing, communication and technology companies. Her specialties include licensing, business organization, corporate finance, and commercial matters.

She has experience in entertainment law, software licensing, and consulting services, a wide range of debt and equity financings, including venture capital and other private placements, and commercial lending.

She is formerly the Executive Director of Lawyers for the Creative Arts in Chicago and is currently an Adjunct Professor at DePaul University in the Graduate Program in Public Relations and Advertising.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile and Youth Culture in China to be Explored at the Illinois Technology Association’s Mobile Visionary Roundtable on January 20, 2010, at 8:30am

On January 20, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker Kevin Lee presenting on Mobile and Youth Culture in China. Mr. Lee, who lives in Beijing, is an advertising and media brand manager in charge of the new media division for Ringier China, publisher of the largest English-language entertainment magazine in China.

With China’s 500 million people under the age of 30, there’s an enormous opportunity for foreign brands and marketers who can execute well. Individuality in China has evolved in a substantive way and brands that can relate using today’s mobile technology will have a competitive advantage.

Mobile is clearly a disruptive technology and affects nearly every industry. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, participants will split into themed mobile “20/20” breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Learn about common misconceptions about China and get a feel for Chinese perceptions of America
  • Find out how Chinese Youth think and what influences them
  • Discover the iPhone popularity or lack thereof (iPhone was launched only a few months ago in China)
  • Learn which mobile devices and features are in high demand
  • See how marketers are using the mobile channel to engage consumers

This event takes place in downtown Chicago on Wednesday, January 20, 2010, 8:30am-11:00am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the speaker, Kevin Lee
Mr. Lee is the Strategic Marketing Manager of New Media at Ringier China,
Beijing. He heads the New Media division, building products and channels for web, ecommerce and mobile. Drawing on experiences as an entrepreneur, artist and amateur historian, Mr. Lee writes a well-respected blog called http://www.genYchina.com, which discusses the changing interplay between technology, media and culture in China.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Mobile University 101 event announced. Save the date: Wednesday, April 28, 2010, at the Spertus Institute in Chicago, Illinois.

Kelly Stickel, Director of Mobile University 101, is making preparations for what will be an interactive, one-day educational mobile event in Chicago, Illinois. Mobile University is the inaugural event of the Heartland Mobile Council, a Chicago-based organization dedicated to bridging the gap between the mobile industry and marketers.

Kelly and her committee of twenty business professionals are putting together a curriculum designed to educate, engage and connect those interested in leveraging the mobile marketing channel to drive their bottom line. Attendees will have the opportunity to listen and learn from experts, while featured breakout sessions will provide deeper dives into mobile topics of interest and create networking opportunities for participants.

The event includes an expert speaker lineup that will address topics such as:

  • Building a strategic mobile foundation
  • Technologies  available for mobile marketing execution
  • Using mobile for lead generation, brand loyalty and monetization
  • Metrics for measuring success

Mobile University will attract brand managers, retailers, entrepreneurs, technology companies, business owners, ad agencies, direct marketers, market research firms, and anyone seeking insight and success stories around the power of mobile marketing.

The event will be held at the Spertus Institute at 601 South Michigan Avenue in Chicago, Illinois, from 8am to 5pm.  For information about sponsorship, speaking opportunities and event registration, please contact Kelly Stickel at (312) 371-9302 or Kelly@mobiu101.com. Additional information is available on the event website at http://www.mobiu101.com.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Illinois Technology Association’s Mobile Visionary Roundtable Event to Explore How We Can Apply What Already Works in Japan in Our Mobile Market. Meets November 18, 2009 at 8:30am.

This event has taken place and Christopher’s awe-inspiring slide deck is available here: http://www.box.net/japan

The Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker, Christopher Billich. Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan. Chris speaks often throughout the world on mobile innovation. He will review the trends he is seeing as a widely respected mobile industry thought leader and researcher. Chris will be answering the question, “How can we apply what already works in Japan in our mobile market?”

Japan has 100 million users of advanced third-generation smartphones, twice the number used in the United States. Japan’s at the forefront of mobile thought leadership ranging from mobile wallets to mobile TV with built-in shopping. New technologies, devices and services are being developed to further empower our mobile lives. Chris will share his views on where this exciting new market is headed.

Insightful mobile industry education will be followed by themed mobile “20/20″ breakout sessions and networking to share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Understand why 9 in 10 Japanese use the Mobile Internet
  • See how mobile phones are being used as digital wallets, TVs, health
    monitoring devices – and how they can even help to keep your shoes dry
  • Discover how operators, handset manufacturers and content providers
    cooperate to create value
  • Learn how mobile advertising became a 1 billion dollar industry
  • Find out which players are pushing the boundaries of the medium
  • Understand what lessons all of this holds for other markets

This event takes place in downtown Chicago on Wednesday, November 18, 2009, 8:30am-11:00am. Register for the event here.

New members are always welcome to attend free-of-charge and ITA roundtables are available to the general Chicagoland business community. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary roundtable mobile topics include:

  • Mobile Marketing Plans
  • Best Practices in Apps Development
  • The Future of Mobile
  • Business Enterprise Applications
  • Mobile Monetization
  • Global Considerations in Mobile
  • Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

About the speaker, Christopher Billich
Christopher is the Senior Vice President of Research & Strategy at Infinita, Tokyo, Japan

Christopher’s research helps to answer the question, “How can we apply what already works in Japan in our mobile market?” Infinita works with clients across Europe, Asia and the US, including companies like Orange, Qualcomm, DoCoMo.com and IBM. Christopher’s perspective is one from a mobile mature market and his areas of focus include mobile commerce, mobile advertising and NFC contactless payments. Prior to joining Infinita, his assignments as a consultant included Vodafone D2 Germany, BenQ Mobile and Deutsche Telekom.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 924-1681
Raymond@Cuddlephish.com

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 550 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.illinoistech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Top 10 Olympic-sized Advances in Mobile Technology for the 2016 Summer Olympics

Take a look at some of my predictions for mobile and related technology to be used at the 2016 Summer Olympic Games.

  1. Multi-user Mobile Video Conferencing
    Most mobile devices will include a second video camera on the front side (currently, all iPhones have only one video camera located on the backside of the device). The video camera detects and follows your face to facilitate video conferencing. Phones capture at full HD 1920 x 1080 resolution video, include 10x Optical/20x Digital Zoom and capture still digital photos at 16+ megapixels. Buying separate video and digital cameras will no longer make sense for recreational users. The high resolutions will enable moderated user video uploads to the Olympic jumbo video screens.
  2. Real-time voice translation
    A Google mobile translation application will enable international visitors to communicate with one another using discrete Bluetooth headsets.
  3. Transportation
    Mobile contactless payments will be used to access public transportation systems. Augmented reality technology will communicate arrival times and capacity information for buses and trains.
  4. Section-led Cheers
    A new cheering experience will be coordinated by section as directed by mobile devices.
  5. Real-time Broadcasts
    Real-time broadcasts of Olympic events will be available on mobile devices and users will be able to select from among multiple camera angles. Pause, rewind and zoom will be common features.
  6. Mobile Trivia Contests
    Compete with other fans during event intermissions for a chance to win prizes and Olympic merchandise. Scoring is based on speed and accuracy in response to trivia questions regarding athletes and the Olympic games.
  7. Augmented Reality
    Augmented reality will become a mature technology and include convenient, fashionable eyewear that communicates with your mobile device. Athletes and gear will be equipped with nearly weightless and transparent microchips that transmit speed, location and identity. Voice commands will provide quick access to athlete stats, profiles and video content.
  8. Made-to-order fashion from your phone
    Mobile ordering what he/she’s currently wearing (microchip tagged athletes and/or fashion models in your augmented reality view) in your size. Onsite sizing booths will automatically calculate your exact measurements and create a digital you. Try it on digitally before buying. Change color, size and mix and match tops/bottoms.

    Here’s one take on what’s possible:

  9. Mobile Advertising Content
    Free teaser content will be transmitted wirelessly (interactive apps, coupons, videos, ringtones, wallpapers, branded games, pictures and other digital assets) to individual mobile devices based on proximity to events, demographics (age, gender, income, credit profile, home country, native language, marital status, etc.) and lifestyle (interests, past buying behavior, music preferences, etc.)
  10. Digital Billboard Advertising Content
    After assessing the demographic and lifestyle traits of the crowd within viewing range of the digital billboards, the billboards will display suitable content.

What are your predictions?


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

Augmented Reality and Mobile: Let the Fun Begin

Augmented realty supplements what you see in real life with animation, data and other digital information. Sensors and actuators that leverage GPS technology and video on mobile devices can create some stunning applications.

By viewing through the display of your video/GPS enabled phone, insightful information about people, places and things that surround you can be revealed.

Check out this excellent example of augmented reality technology by Layar:

Layar’s augmented reality example demonstrates how real estate listings in the Amsterdam area can be viewed and further filtered to show only those that interest the user. Additionally, properties at a distance and out of line-of-sight are indicated and can be brought to the foreground.

Layar is venturing into the 3D space as well with their Layer 3D; a public launch planned for November 2009.

The folks at HitLab, located in New Zealand, are doing some groundbreaking research in augmented reality for commercial applications, including advertising. When the phone’s camera encounters a special symbol or shape in a newspaper ad, for example, it displays a custom 3D image that changes perspective as you move about.

HitLab’s Augmented Reality in Advertising Example:

Another related use brings to life athletes on trading cards. Topps has a good head start with their offering (not yet available on mobile).

AcrossAir has an iPhone App that helps you find the nearest Tube stations in London. Check it out:

Bionic Eye was released September 22, 2009, and Mashable did a nice writeup on their app.

Geolocation or geotagging of digital assets will generate even more possibilities and interest in augmented reality. Content such as videos, photos, podcasts, and news stories can be tagged with latitude, longitude and altitude location data. Geotagging of photos is an automated service offered by Eye-Fi. And, you can use your existing digital camera and Eye-Fi’s wireless SD card.

Practical uses of augmented reality range from surgical procedures (using augmented reality headsets) to a new category of gaming called pervasive gaming. Terrific ideas are emerging from nearly every industry.

What does the future hold? I expect augmented reality to eventually include convenient, fashionable eyewear that communicates with your mobile device, leaving you hands-free to enjoy the experience to a greater extent. Taking a photo snapshot to recognize a person, place or thing (an attractive flower, for example) will provide access to more information and/or where products are sold. Pasi Niemi drew my attention to what Nokia’s developing in this regard – click here. (Thanks, Pasi!) Imagine the prospects as content mashups begin to include Amazon, Flickr, Facebook, Twitter, LinkedIn, CraigsList, Yelp, Wikipedia and localized search.


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.