Rediscover Your iPhone: Seriously Useful Built-in Features You Probably Aren’t Using – Part II

In December 2009, I posted an article named: Rediscover Your iPhone: 10 Seriously Useful Built-in Features You Probably Aren’t Using. As a follow-up to that post, I’ve taken a fresh look after a recent iOS 4.2 free upgrade and here’s another Top 10 list for your enjoyment.

Editor’s note: Based on iPhone’s software Ver 4.2.1 for iPhone 4. To see what version you’re running on your iPhone 3G, 3GS or 4, select the Settings app > General > About and look down the list for Version number. To update connect your iPhone to your Mac or PC and follow the onscreen instructions in iTunes.

1. View Meeting Invitations:

When you receive an email meeting invitation, you can now click on the .ics file attachment at the bottom of the email to view meeting invitation details.

iPhone Meeting Invitations

In addition to viewing the Event Details, you can add the event to your calendar by tapping the “Add To Calendar” button.

EMail Meeting Invitation

2. Stock Price Range View:

In the Stocks App, you can swipe the lower portion of the screen to access the chart view. By turning the iPhone sideways, the chart view expands to full screen. Using any two fingers, tap and hold both simultaneously at different points along the timeline. Now, swipe either or both fingers to calculate the return on investment within two dates.

iPhone Stock Price: Custom Date Range View

3. View Photos by Location:

When you take photographs (and videos) with your iPhone, a location based longitude/latitude coordinate is stored. When you launch the Photo App, the “Places” view option (in the bottom navigation) displays thumbtacks on the map. By tapping on a thumbnail, you’ll see how many photos are associated with each location. Be sure to zoom in on the map to your local neighborhood to explore the power of this feature. You can zoom in by touching the screen with two fingers, then spreading your fingers apart.

View Location of Photos

4. Assign Unique Text Tones to Individual Contacts:

Would you like to know who’s texting you without having to look at your screen? You can now assign custom tones for people in your contact list. To do so, launch the Contacts app, Edit an existing record and set the “Text Tone” option as shown below:

Assigning Custom Text Tones

Choose from over 20 unique sounds:

Text Tone Sounds

5. Multitasking:

Multitasking offers the ability to quickly switch between apps. When you click the front facing home button while using an app, apps with background support will continue to run in the background. Double click the front facing home button twice to view your most recently used apps in a tray along the bottom of the screen. Scroll to the right within the tray to reveal apps and tap to re-open. The re-opened app picks up where you left off the last time used.

Apps running in the background can handle audio playback, GPS tracking, movie downloads, draft of a text or email message and more. Note: Be sure to have the latest version of your favorite apps. For example, if you don’t have Pandora’s 3.1 version or later, it won’t run in the background. To get the latest version of your apps, click on the App Store app and select the “Updates” icon in the lower navigation. Then select Update All option in the upper right (preferably when you’re on a WiFi connection).

I recently found multitasking to be particularly beneficial when toggling between the Email app and the Settings app. My Email app contained an email with info from a colleague who sent me instructions on how to configure my corporate email within the Settings app. Each app retained my prior location and the multitasking tray provided quick access to each app. I used the copy and paste function for a few iterations between the apps.

If you want to shut down an app running in the background, activate the multitask panel by double clicking the front facing home button. Press and hold the app icon until a red badge appears in the upper left of each icon as shown below. Tap on the red badge to close the app.

Multitasking Tray View and Close Option

6. Easy-Access Music Controls:

When you run third-party music apps in the background (ex. Pandora Radio and ooTunes Radio), quick access to turn down the volume or advance the song is often not at hand. Note: Be sure to have the latest version of your favorite music app. For example, if you don’t have Pandora’s 3.1 version or later, it won’t run in the background. To get the latest version of your apps, click on the App Store app and select the “Updates” icon in the lower navigation. Then select Update All option in the upper right (preferably when you’re on a WiFi connection).

Double click the front facing home button twice. You’ll see your most recently used apps in a tray along the bottom of the screen. Now, swipe to the left to reveal audio controls including play, back and next.

Audio Controls in the Multitasking Tray

Another swipe to the left reveals a slider to control audio volume as per the screen shot below.

Volume Controls in the Multitasking Tray

7. Lock Portrait Orientation

Within some apps, the screen orientation is programmed to change to and from portrait and landscape mode when the phone detects rotation slightly past 90 degrees. In many cases, this creates the desired user experience, however, there are times when you’d prefer to lock in portrait orientation.

Double click the front facing home button twice. You’ll see your most recently used apps in a tray along the bottom of the screen. Now, swipe to the left to reveal the portrait orientation lock icon. Tapping the icon toggles between portrait lock and unlock states.

Option to Lock Portrait Mode

8. Add Birthdays to Calendar:

A well populated Contacts App, complete with family, friends, co-workers and business contacts makes the iPhone an even more productive tool. When you choose to Edit or Create a new contact record, the “add field” option appears at the bottom of the screen as shown below.

Adding Birthdays to Calendar

Your contact’s birthday can be entered as per the screen below.

Birthday Option

After you enter and save the birthdate, the Calendar App displays that information on the corresponding day of the year as per the example below.

Calendar and Birthdays Shown

9. iPhone Capacity:

When you sync your iPhone to iTunes you can clearly see how much space remains on your iPhone. If you’re like me, you can go 2 months without a sync up. To get a quick view of your iPhone capacity that remains, open the Settings app, select General then About. Scan the list for the rows named Capacity and Available.

iPhone Capacity and Available Space

10. HD Video:

The iPhone 4 can record video in high-definition (HD) at 1280×720 (720p) and uses an aspect ratio of 16:9 with up to 30 frames per second including audio.

After opening the iPhone’s Camera app, controls include start/stop, optional LED flash (which can be enabled/disabled at any time during a recording) and front facing (VGA) vs. rear facing camera activation (HD). You can tap the screen [a blinking square will appear] to focus and set exposure on your subject.

iPhone 4 HD Recording Controls


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.

The Coming Global Wave of Mobile Widgets to be Explored at the Illinois Technology Association’s Mobile Visionary Roundtable on June 16, 2010, at 8:30am

On June 16, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker Mark Caron presenting, “The Coming Global Wave of Mobile Widgets.”

In this roundtable, participants will discover why widgets will be much bigger in mobile than the PC/web and learn about the new, global mobile widget standard that has these “mini-apps” poised for rapid growth on the heels of mass compatibility.

On June 16, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes virtual guest speaker Mark Caron presenting, “The Coming Global Wave of Mobile Widgets.”  Mr. Caron, based in New York City, is the Founder and CEO of Snac, Inc. He has spent his career playing a leading role in bringing mobile services to the mass-market; starting with digital wireless services in the 1990s, text messaging in the early 2000s, and now the mobile internet with his latest start-up, Snac, Inc.

Take a look at these interesting statistics:

  • 80% of mobile consumers would increase content usage if faster and more reliable. (Equation Research survey of 1001 US mobile web users – 9/09)
  • iPhones only comprise only 6-7% of the US market/other smartphones only add another 16-17%. (Yankee Group – 9/09 extrapolated)
  • The average free iPhone app loses 90% of it users after the first 8-9 days. (Pinch Media)
  • The average US mobile site gets only 2 unique visits/month. (Crisp Wireless)
  • Consumer-facing companies in the US are spending more than $1 billion/year trying to engage mobile users. (eMarketer, Mobile Marketing Association, and company estimates)

In this roundtable, participants will:

  • Discover why widgets will be much bigger in mobile than the PC/web
  • Learn about the new, global mobile widget standard that has these “mini-apps” poised for rapid growth on the heels of mass compatibility
  • See fast, flexible and dynamic widgets in action to witness the next trend in mobile content delivery
  • Better understand the mobile widget market: opportunities, challenges, key players and more
  • Direct your live questions to a pioneer in the mobile widget space

Roundtable presenters will address major factors impacting the mobile industry and highlight success stories. Following the insightful mobile industry presentation, participants will benefit from networking opportunities to share best practices in mobile marketing, technology and application development.

This event takes place in downtown Chicago on Wednesday, June 16, 2010, 8:30am-10:30am.
Register for the event here.

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

Additional forthcoming Mobile Visionary Roundtable mobile topics include:

• Mobile Marketing Plans
• Best Practices in Apps Development
• The Future of Mobile
• Business Enterprise Applications
• Mobile Monetization
• Global Considerations in Mobile
• Platform Comparisons (iPhone vs. Android vs. Pre, etc.)

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 957-8579
Raymond@Cuddlephish.com

About the speaker, Mark Caron
Founder/CEO of Snac, Inc., New York, New York

Mark Caron has spent his career playing a leading role in bringing mobile services to the mass-market; starting with digital wireless services in the 1990s, text messaging in the early 2000s, and now the mobile internet with his latest start-up, Snac, Inc. Prior to founding Snac, Mark was Founder/CEO of MobileSpring/Ztango (now part of Real Networks). Under his leadership, the company developed and deployed in 2001, the first inter-carrier text messaging network, enabling messages to travel cross-network and kicking off the explosion in text messaging. After merging with Ztango, Mark as CEO led the company in offering a range of messaging and mobile content services to nearly all tier 1 and tier 2 US carriers. Before MobileSpring/Ztango, Mark was a co-founder and lead marketing executive at Omnipoint Communications, the first GSM carrier in the Northeast (now part of T-Mobile). Mark started his wireless career at Ericsson as a Product Manager, after working in information systems and telecommunications at GE. He has an AB in Computer Science from Dartmouth College and an MBA from Harvard Business School.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org


Tim CascioTim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.